stop drinking [SO MUCH] wisconsin

stop drinking So Much sign

IMPACT's stop drinking [SO MUCH] wisconsin campaign targets people of legal drinking age who drink in ways or at times that pose significant risk to their health, employment and safety; and have other personal and social consequences. The goals of the campaign are to:

  • Define risky drinking levels and educate people about the negative consequences.
  • Help people "connect the dots" between their risky drinking behaviors and any problems they're having in life.
  • Broaden the scope of risky drinking beyond the issue of drinking and driving.
  • Serve as a resource for those people concerned about themselves or a loved one. 
stop drinking [SO MUCH] wisconsin image

Wisconsin On Tap

Click here to access the illustrated series of sketches and learn how the themes are reflective of risky drinking’s negative consequences.

Campaign Materials

Click on the thumbnail images below to download the campaign material. 


Vickie Boneck, Director of Marketing & Communications -